I’m trying to study for my Health & Medical course and I need some help to understand this question.
Please draft a one-page report explaining the role healthcare marketers played in becoming more valuable to healthcare organizations as consumer expectations changed. Please use referenced material and provide in-text citation(s) and reference(s) in APA format
Content/Quantity: 10 points
Grammar/Spelling: 5 points
APA format/Reference page: 5 points
Textbook: Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare Marketing A Case Study Approach. Chicago, IL: Health Administration Press.