Apple’s

identify the company “Apple’s” mission, vision, and values.

Address the following in 525 to 700 words:

  • Evaluate whether the company’s actions seem to align with their vision and mission statements.
  • Examine how the mission and vision of the organization might affect or guide employees in the company.
  • Describe the company’s culture based on your analysis.

Grading Rubric

1BUS/475: Mission, Vision, and You 100
1Evaluate whether the company’s actions align with their mission and vision statements.(30%)
Does Not Meet Expectations

The stated actions of the company are missing, or do not align at all with the mission and vision statements.

Approaches Expectations

The stated actions of the company are minimal and could be expanded upon. Some but not all stated actions align with the mission and vision statements.

Meets Expectations

The actions of the company are identified. The actions do not completely align with the mission and vision statements.

Exceeds Expectations

The actions of the company are thoroughly evaluated and completely align with the mission and vision statements.

2Examine how the mission and vision of the organization might affect or guide employees in the company.(30%)
Does Not Meet Expectations

Did not explain how the mission and vision of the organization might affect or guide employees in the company.

Approaches Expectations

Minimally explained how the mission and vision of the organization might affect or guide employees in the company.

Meets Expectations

Appropriately explained how the mission and vision of the organization might affect or guide employees in the company. However, examples were limited or not well connected to the business model.

Exceeds Expectations

Thoroughly explained how the mission and vision of the organization might affect or guide employees in the company; appropriately used examples.

3Describe the company’s culture based on your analysis.(30%)
Does Not Meet Expectations

Did not describe the company’s culture based on your analysis.

Approaches Expectations

Described the company’s culture with limited examples.

Meets Expectations

Adequately described the company’s culture based on your analysis. Examples were provided but not well connected to the business model.

Exceeds Expectations

Thoroughly described company’s culture based on your analysis.

4Mechanics(10%)
Does Not Meet Expectations

Assignment is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling.

Approaches Expectations

Assignment is generally organized in a logical and coherent manner. Several errors in grammar and spelling.

Meets Expectations

Assignment is generally organized in a logical and coherent manner. Few errors in grammar and spelling.

Exceeds Expectations

Assignment is fully organized in a logical and coherent manner. Little to no errors in grammar and spelling.

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