business analysis

Competencies

  • Develop research strategy skills for business analysis.
  • Examine the use of qualitative and quantitative studies for business research.
  • Explore problem-solving skills for business analysis.
  • Propose business strategies based on research and analysis using relevant information sources.
  • Create professional documents for presenting research, analysis, and business strategy recommendations.
  • Explore techniques, tools, and approaches to design and produce an effective professional presentation for an appropriate business audience.

Scenario

You are a new manager in a research and development department at an agricultural chemical company. Your department engages in high-level scientific research for new product development and improvement upon existing products. Your department also engages in business research to support your sales and marketing teams. While both types of research employ the scientific method, the approach differs.

Company policy dictates that business research documents be formatted in a specific way and include the following elements: research strategies, research methods, data analysis, and business strategies based on findings. There is also an expectation that the research results will be presented in settings outside of the R&D department. This may be in the form of a summary document or a presentation.

You have decided to prepare a manual for your entry level business research analysts that provides a guide for the format and presentation of their final research project. The manual will be a step-by-step reference guide for the completion and presentation of a research project. The manual will include direction on the elements described above.

Write a manual in Microsoft Word for business analysts that will assist them with the completion and presentation of a research project.

  • Section one should be titled Research Strategies and should include the following subsections:
    • Problem statement – Define what a problem statement is and how that evolves into a research question.
    • Research Objectives – Define what research objectives are and how they are related to the research problem.
    • Literature Review – Define what a literature review is, its purpose, and the type of information that will be included.
    • Ethics in Research – Explain ethics in research and why they are important.
  • Section two should be titled Research Methods and should include the following subsections:
    • Sampling Design – Define what a sample is in business research and how to determine strategies for a choice of sample.
    • Research Design – Define what research design is and the various methods used to collect and analyze data.
    • Data Analysis – Define data analysis and the various approaches to display data.
    • Limitations – Define limitations and how they can affect research results.
  • Section three should be titled Business Strategies and should include the following subsections:
    • Conclusion – You will explain what should be included in the conclusion of a business research report.
    • Recommendations – Describe how recommendations are developed based on a business research report.
  • Section four should be titled Presentation and should include the following subsections:
    • Executive Summary – Explain what an executive summary is and how to effectively present data in this type of document.
    • Presentation – Describe the elements of an effective presentation and visualization tools that can be employed to ensure success.

Resources

Grading Rubric

F F C B A
0 1 2 3 4
Did not Submit No Pass Competence Proficiency Mastery
Not Submitted Document meets few of the conventions of a manual based on formatting and content.

Formatting elements are used incorrectly or not used when needed to make the document more useable.

Sections are not labeled with the following headings in the order presented and sections are missing:

1. Research Strategies,

2. Research Methods,

3. Business Strategies, and

4. Presentation.

Document meets some of the conventions of a manual based on formatting and content.

Formatting elements are sometimes used incorrectly or not used when needed to make the document more reader-centered.

Sections are not labeled with the following headings in the order presented or sections are missing:

1. Research Strategies,

2. Research Methods,

3. Business Strategies, and

4. Presentation.

Document is clearly a manual based on formatting and content.

Formatting elements are used correctly.

Sections are labeled with the following headings in the order presented:

1. Research Strategies,

2. Research Methods,

3. Business Strategies, and

4. Presentation.

Document is clearly a manual based on formatting and content.

Formatting is sophisticated and spacing, bold type, and underlining are used thoughtfully to support the message.

Sections are labeled with the following headings in the order presented:

1. Research Strategies,

2. Research Methods,

3. Business Strategies, and

4. Presentation.

Not Submitted Audience (business analysts) and purpose (to provide instructions for completing a research project and for presenting the project, findings, and recommendations) are not clear. Audience (business analysts) and purpose (to provide instructions for completing a research project and for presenting the project, findings, and recommendations) are somewhat clear. Audience (business analysts) and purpose (to provide instructions for completing a research project and for presenting the project, findings, and recommendations) are mostly clear. Audience (business analysts) and purpose (to provide instructions for completing a research project and for presenting the project, findings, and recommendations) are clear.
Not Submitted Research Strategies section presents a vague or no problem statement, research objectives are missing or are confusing, an incomplete or missing literature review, and an incomplete or missing ethics in research.

Each subsection within section one should present definitions, explanations, and examples.

Inaccurate information and incorrectly used terminology make this

Four or more grammar or syntax errors.

Research Strategies section presents a vague problem statement, confusing or irrelevant research objectives, an incomplete literature review, and an incomplete ethics in research.

Each subsection within section one presents definitions but, explanations and examples are missing. Some information is inaccurate, and terminology is used incorrectly in more than one place in this subsection.

three grammar or syntax errors.

Research Strategies section presents a problem statement, the research objectives, a literature review, and ethics in research.

Each subsection within section one presents definitions and explanations. Information is accurate and terminology is used correctly.

One or two grammar or syntax errors.

Research Strategies section presents a clear problem statement, well-written research objectives, a thorough literature review, and a detailed ethics in research.

Each subsection within section one presents definitions, explanations, and examples. Information is accurate and terminology is used correctly.

No grammar or syntax errors.

Not Submitted Research Methods contains two of the four subsections: Sampling Design, Research Design, Data Analysis, and Limitations.

This section is incomplete as each subsection does not contain relevant and accurate definitions, descriptions, and detailed explanations.

Four or more noticeable grammar or syntax errors.

Research Methods contains three of the four subsections: Sampling Design, Research Design, Data Analysis, and Limitations.

This section is incomplete as each subsection does not contain relevant and accurate definitions, descriptions, and detailed explanations.

Three noticeable grammar or syntax errors.

Research Methods contains four subsections: Sampling Design, Research Design, Data Analysis, and Limitations.

This section is mostly complete as each subsection contains relevant and accurate definitions and descriptions, but detailed explanations are needed.

One or two grammar or syntax errors.

Research Methods contains four subsections: Sampling Design, Research Design, Data Analysis, and Limitations.

This section is complete as each subsection contains relevant and accurate definitions, descriptions, and explanations.

No grammar or syntax errors.

Not Submitted Business Strategies section contains one of the two subsections: Conclusion and Recommendations or contains both but is significantly under developed and inaccurate, or the two subsections are addressed as one element.

Information provided is insufficient to demonstrate an understanding of the subsections and how they differ.

Five or more grammar or syntax errors.

Business Strategies section contains one of the two subsections: Conclusion and Recommendations or contains both but is significantly under developed or inaccurate.

Information provided is insufficient to demonstrate an understanding of these subsections and how they differ.

Three or four grammar or syntax errors.

Business Strategies section contains two subsections: Conclusion and Recommendations.

Information provided demonstrates an understanding of these subsections and how they differ.

One or two noticeable grammar or syntax errors.

Business Strategies section contains two well-written and thorough subsections: Conclusion and Recommendations.

Information provided demonstrates a clear understanding of these subsections and how they differ.

No grammar or syntax errors.

Not Submitted Presentation section does not contain both subsections: Executive Summary and Presentation.

Incorrect or under developed explanation, description, and examples are presented and do not demonstrate an understanding of these subsections and how they support the purpose of the manual.

Four or more grammar or syntax errors.

Presentation section contains two subsections: Executive Summary and Presentation.

Incorrect or under developed explanation, description, and examples are presented and do not demonstrate a clear understanding of these subsections and how they support the purpose of the manual.

Three grammar or syntax errors.

Presentation section contains two subsections: Executive Summary and Presentation.

Explanation, description, and examples are presented to demonstrate an understanding of these subsections and how they support the purpose of the manual.

One or two grammar or syntax errors.

Presentation section contains two fully-developed subsections: Executive Summary and Presentation.

Quality explanation, detailed description, and relevant interesting examples are presented to demonstrate an understanding of these subsections and how they support the purpose of the manual.

No grammar or syntax errors.

"Get Help With Your Essay
. If you need assistance with writing your essay, our professional essay writing service is here to help!

Order Now