Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 110 in your textbook. “Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market” Please respond to the following:
- The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.
- Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.