department regularly

Competency

Explore techniques, tools, and approaches to design and produce an effective professional presentation for an appropriate business audience.

Scenario

You work in a training department at a large bank. Your marketing department regularly gives presentations based on research they produce for new product development. Your manager has attended several of these presentations and feel they fall short based on the material they are covering. The presenters don’t seem to be reaching the intended audience, which are senior managers. Additionally, they contain too much marginal material with slides that overload the audience.

You and your manager agree that there are essential elements that should be considered when developing a presentation for a professional audience. One of the keys to success is understanding who your audience is. A presentation to senior management will be different than a presentation to your customers. Also, a good presentation should have an introduction, a clear statement of objectives, an overview of the topic, data to support your ideas, and a conclusion. The way data is presented can make a big difference as well.

Your manager has tasked you with creating a presentation for training purposes that will help your marketing team create professional presentations that are visually pleasing and content appropriate.

Instructions

Create a presentation using either Microsoft PowerPoint that provides a guide for creating successful professional presentations.

  • Introduction that includes your name and the topic you will be covering. (slide 1)
  • Explain how to prepare for a specific audience. Include two examples of different audiences and how your approach will be different. (2-3 slides)
  • Describe the type and amount of information to be included when you are presenting your objectives and overview of your project. (2-3 slides)
  • Discuss how to effectively display data. Give two examples of tools that allow you to successfully display your supporting data using. (2-3 slides)
  • Demonstrate how to give a succinct conclusion to end your presentation. (1 slide)

Resources

FAQs

Library Resources

Business Source Complete

Business via ProQuest

Grading Rubric

F F C B A
0 1 2 3 4
Did not Submit No Pass Competence Proficiency Mastery
Not Submitted Visual element is inappropriate for a business training topic and the Senior Management audience.

Presenter and topic are ineffectively or incorrectly introduced at the start or are not introduced.

Visual element is somewhat appropriate for a business training topic and the Senior Management audience.

Presenter and topic are introduced at the start.

Visual element is appropriate for a business training topic and the Senior Management audience.

Presenter and topic are introduced professionally at the start.

Visual element is appealing and appropriate for a business training topic and the Senior Management audience.

Presenter and topic are introduced professionally at the start.

Not Submitted Lists preparation strategies based on specific audience but doesn’t provide explanation.

Two vague examples are provided to demonstrate the concept of audience consideration.

This information is provided in one slide as it is significantly underdeveloped.

Lists preparation strategies based on specific audience but doesn’t provide explanation.

Two vague examples are provided to demonstrate the concept of audience consideration.

This information is provided in one slide as it is underdeveloped.

Explains preparation strategies based on specific audience.

Two examples are provided to demonstrate the concept of audience consideration.

This information is provided in 2-3 slides.

Thoroughly explains preparation strategies based on specific audience.

Two examples are provided in detail and clearly demonstrate the concept of audience consideration.

This information is provided in 2-3 slides.

Not Submitted Discusses an objectives and overview section of a training but the information is vague, incorrect, or significantly insufficient. Briefly explains information needed in an objectives and overview section of a training but needed information is missing.

Includes examples of Overview and Objectives but they are general and not related directly to training.

Describes information needed in an objectives and overview section of a training in terms of type and amount.

Includes high-quality examples of Overview and Objectives.

Describes and explains information needed in an objectives and overview section of a training in terms of type and amount.

Includes high-quality examples of Overview and Objectives specific to training.

Not Submitted Vaguely Discusses how to display data.

Information is confusing or inaccurate.

Discusses how to display data.

Two useful tools are described to demonstrate this concept.

Thoroughly discusses and illustrates how to display data.

Two useful tools are used to demonstrate this concept.

Clearly and thoroughly discusses and illustrates how to display data.

Two or three useful tools are used to demonstrate this concept.

Not Submitted Explains how to conclude a presentation but does not demonstrate this—all telling and no showing.

Information is presented as text on one slide.

Explains how to conclude a presentation but does not demonstrate this—all telling and no showing.

Information is presented as text on one slide.

Explains and demonstrates how to effectively conclude a presentation.

Information is presented as text on one slide.

Explains and demonstrates precisely how to effectively conclude a presentation.

Information is presented as text on one slide.

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