Discussion Board 5


You will begin by creating a SWOT and a BCG matrix.


  • For the SWOT
    • Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)
    • Then, prepare a SWOT Matrix for the Coca-Cola Company.
  • For the BCG (Learning Exercise 6C)
    • Use the information in the Learning Exercise in your text to prepare a BCG matrix for the Coca-Cola Company locating each division where you believe it represents its position relative to market share and growth.
  • When complete with both exercises (6A & 6C)
    • Write a short narrative (one page or less) of your key conclusions from:
      • (1) your SWOT analysis of the Coca-Cola Company,
      • (2) your BCG work on the Coca-Cola Company. In addition, include your conclusions on the Coca-Cola Company as a result of its position in the BCG and the results of SWOT.
  • Make clear recommendations for the Coca-Cola Company based on integrating the work from the above models.

What to Post?

  • Post your analysis and conclusions in narrative form to this Discussion Board no later than Thursday 11:59 PM EST/EDT.
    • Before you post, review the Discussion Guidelines provided in your Start Here module.  

Peer Response

  • Review your classmates’ answers and find two that differ from yours on any of the company strategies.
  • Post a response to those classmates as to why their or your answer is more accurate or may need to be reconsidered.
  • Post your results no later than Sunday 11:59 PM EST/EDT.


If you are posting your initial response, select the Start a New Thread button.
If you are responding, select the Reply to Thread button for the thread you wish to respond to.

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