Question 1 (10 points)
Outdoor World has everything any hunter or fisherman could want, all under one roof including a display of hunting trophies and a swimming pool full of bass to test fishing gear. What kind of retailer is Outdoor World?
Question 2 (10 points)
Tom’s Shoe’s uses a buy one – give one business model in which they give a pair of shoes to a needy child for each one you buy. What type of marketing best describes this?
Question 3 (10 points)
Identify the 7 P’s of marketing:
Question 4 (10 points)
Starbuck’s has been very successful in getting consumers to associate their stores with high quality coffee, comfy furniture, Wi-Fi and great service as well as more selection of deserts and sandwiches. This describes their ________________
Question 5 (10 points)
The Bark and Brew, a local coffee shop that caters to dogs in addition to the dog owner, has described their main target market group as being 55 to 65 year olds, live within three miles of the shop, own 2 or more dogs, have flexible daytime schedules and maintains a pet parent psychic.. The purpose of identifying this target market group is to:
Question 6 (10 points)
Another Time Around helps young inner city kids develop products they can make and sell to earn money for college. What concept best describes this?
Question 7 (10 points)
Dave is developing a social media platform to help Saint Leo students plan events and track attendance. Part of his persona profile includes age, gender and class year. What part of segmentation best describes these factors?
Question 8 (10 points)
Which of the following is not an example of price?
Question 9 (10 points)
Retailers such as Target are targeting customers that are concerned about the impact their purchases have on the environment and society. What trend in retailing best describes this?
Question 10 (10 points)
The Bark and Brew, , a local coffee shop that caters to dogs in addition to the dog owner, has divided the local market into five different market segments. Each segment has the same potential. If the company decided to follow a concentrated target marketing approach it would mean: