Marketing Quiz

Question 1 (10 points)

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Outdoor World has everything any hunter or fisherman could want, all under one roof including a display of hunting trophies and a swimming pool full of bass to test fishing gear. What kind of retailer is Outdoor World?

Question 1 options:

Destination retailing

Socially conscious retailing

Micro target retailing

NRA retailing

Gender targeted retailing

Question 2 (10 points)

Tom’s Shoe’s uses a buy one – give one business model in which they give a pair of shoes to a needy child for each one you buy. What type of marketing best describes this?

Question 2 options:

Applied

Market mix based

Cause

Social Advertising

Community

All o fthe above

Question 3 (10 points)

Identify the 7 P’s of marketing:

Question 3 options:

d) Product, precision, place, price, people, process, and physical.

Product, promotion, perception, price, people, process, and physical.

c) Placement, promotion, place, price, people, packaging, and physical.

Product, promotion, place, price, people, process, and physical.

Question 4 (10 points)

Starbuck’s has been very successful in getting consumers to associate their stores with high quality coffee, comfy furniture, Wi-Fi and great service as well as more selection of deserts and sandwiches. This describes their ________________

Question 4 options:

Brand identity

Advertising strategy

Brand Image

Elevator speech

Brand promotion

Question 5 (10 points)

The Bark and Brew, a local coffee shop that caters to dogs in addition to the dog owner, has described their main target market group as being 55 to 65 year olds, live within three miles of the shop, own 2 or more dogs, have flexible daytime schedules and maintains a pet parent psychic.. The purpose of identifying this target market group is to:

Question 5 options:

Determine where the store should be located and the products they should carry.

Develop a marketing mix strategy that will focus on this group of people.

Eliminate the people they do not want visiting the store.

Develop the perfect business plan for the business.

Question 6 (10 points)

Another Time Around helps young inner city kids develop products they can make and sell to earn money for college. What concept best describes this?

Question 6 options:

The marketing mix

Cause marketing

Benevolent advertising

A tax deduction

Corporate charitable marketing

None of the above.

Question 7 (10 points)

Dave is developing a social media platform to help Saint Leo students plan events and track attendance. Part of his persona profile includes age, gender and class year. What part of segmentation best describes these factors?

Question 7 options:

Millennial

Psychographic

Demographic

Quantified

Developmental

Question 8 (10 points)

Which of the following is not an example of price?

Question 8 options:

College tuition.

Doctor’s fee.

Apartment rent.

Interest on a loan.

All the above are examples of price.

Question 9 (10 points)

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Retailers such as Target are targeting customers that are concerned about the impact their purchases have on the environment and society. What trend in retailing best describes this?

Question 9 options:

Socially conscious retailing

Progressive retailing

Micro target retailing

Green retailing

Tree hugger retailing

Question 10 (10 points)

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The Bark and Brew, , a local coffee shop that caters to dogs in addition to the dog owner, has divided the local market into five different market segments. Each segment has the same potential. If the company decided to follow a concentrated target marketing approach it would mean:

Question 10 options:

The company would pick two or three of the segments and develop a marketing strategy for them.

The company would develop a different marketing mix strategy for each segment and then implement each strategy.

The company would pick one of the segments and develop and implement a marketing mix strategy for that one segment only.

The company would develop a single marketing mix strategy and apply it to all five of the segments.

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