Marketing Quiz

Question 1 (10 points)

Bill and Kate are telling their friends about their upcoming visit Universal Studios and that they think it is one of the most exciting places. This is an example of Universal Studio’s __________________

Question 1 options:

Brand image

Advertising

Promotional campaign

Promotional campaign

Brand perception

Question 2 (10 points)

Dumping is considered:

Question 2 options:

Offering a bribe to a foreign official for the purposes of opening markets.

Combining a poorly selling product with a new product.

Repackaging a product currently being sold in a foreign country.

Collecting and destroying products before they contaminate the market for the brand.

The sale of an exported product at a price lower than that charged for the same or a like product in the “home” market of the exporter.

Question 3 (10 points)

Public relations does not use press releases, media campaigns, and may work with the advertising department to promote the company and its products.

Question 3 options:

Question 4 (10 points)

Using a combination of sales promotion, personal selling, advertising and public relations describe what part of marketing?

Question 4 options:

Marketing mix

Promotional strategy

Integrated marketing communications

Advertising mix

All of the above are accurate

Question 5 (10 points)

The essential purpose of the World Bank is to:

Question 5 options:

 To encourage social enterprise.

To offer loans at market-rates to small and mid-sized businesses.

Offer low-interest loans to developing countries.

Control manufacturing in underdeveloped countries.

Provide advise to the president of the United States on foreign currency issues.

Question 6 (10 points)

What does the phrase “the principles and standards that define acceptable marketing conduct as determined by various stakeholders.”

Question 6 options:

Cause marketing

Mission statement

Marketing ethics

A marketing tagline

None of the above.

Question 7 (10 points)

The International Monetary Fund (IMF) was founded to:

Question 7 options:

To offer low-interest loans to developing countries.

To provide funding to private colleges and universities in developing countries.

To promote trade through financial cooperation and eliminate trade barriers in the process.

To serve as the United Nation’s bank exchange.

None of the above.

Question 8 (10 points)

Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?

Question 8 options:

Psychographic

Branded

Demographic

Price

Geographic

Question 9 (10 points)

Ben and Jerry’s makes its organic ice cream from nothing but all natural ingredients from organic farms in Vermont. This is an example of getting your supplies via

Question 9 options:

Far upstream

Culturally sourced

Key sourcing

Downstream

Midstream

Question 10 (10 points)

Personal Selling is an interpersonal, often one-to-one, form of marketing communication in which an individual doing the selling uses a combination of presentation tools and skills to inform and persuade another individual (or group) with the ultimate intention of “closing” the sale.

Question 10 options:

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