Question 1 (10 points)
Bill and Kate are telling their friends about their upcoming visit Universal Studios and that they think it is one of the most exciting places. This is an example of Universal Studio’s __________________
Question 2 (10 points)
Dumping is considered:
Question 3 (10 points)
Public relations does not use press releases, media campaigns, and may work with the advertising department to promote the company and its products.
Question 4 (10 points)
Using a combination of sales promotion, personal selling, advertising and public relations describe what part of marketing?
Question 5 (10 points)
The essential purpose of the World Bank is to:
Question 6 (10 points)
What does the phrase “the principles and standards that define acceptable marketing conduct as determined by various stakeholders.”
Question 7 (10 points)
The International Monetary Fund (IMF) was founded to:
Question 8 (10 points)
Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?
Question 9 (10 points)
Ben and Jerry’s makes its organic ice cream from nothing but all natural ingredients from organic farms in Vermont. This is an example of getting your supplies via
Question 10 (10 points)
Personal Selling is an interpersonal, often one-to-one, form of marketing communication in which an individual doing the selling uses a combination of presentation tools and skills to inform and persuade another individual (or group) with the ultimate intention of “closing” the sale.