Question 1 (10 points)
Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number?
Question 2 (10 points)
Which of these is not a critical component is designing an advertising campaign
Question 3 (10 points)
Sam has been tasked with writing a series of objectives for the coming year. If each of them has a very exact relationship to his project, which part of the SMART is this?
Question 4 (10 points)
Juan is setting the pricing policy of his firm to increase market share. His pricing objective is:
Question 5 (10 points)
A tariff is:
Question 6 (10 points)
Julie plans to include Saint Leo’s core values in his new social media platform. If he wants to appeal to students that believe strongly in our values what type of segmentation is he using?
Question 7 (10 points)
Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?
Question 8 (10 points)
Identify the 7 P’s of marketing:
Question 9 (10 points)
Which of these is NOT part of the SMART model
Question 10 (10 points)
Dave is developing a social media platform to help Saint Leo students plan events and track attendance. Part of his persona profile includes age, gender and class year. What part of segmentation best describes these factors?