Marketing Quiz - Essaysglobe.com

Question 1 (10 points)

Claire is getting ready to buy some billboards for her firm and has been given several quotes, each of which includes the GRP calculation. What two factors will give her this number?

Question 1 options:

	Frequency and reach
	Square footage and location
	Traffic count and size
	Reach and focus
	Time and size

Question 2 (10 points)

Which of these is not a critical component is designing an advertising campaign

Question 2 options:

	Detailed product information
	Message strategy
	Appeal type
	Target audience
	Objective

Question 3 (10 points)

Sam has been tasked with writing a series of objectives for the coming year. If each of them has a very exact relationship to his project, which part of the SMART is this?

Question 4 (10 points)

Juan is setting the pricing policy of his firm to increase market share. His pricing objective is:

Question 4 options:

	Status-quo oriented.
	Sales oriented.
	Profit oriented.
	None of the above.
	Any of the above – depending on the situation.

Question 5 (10 points)

A tariff is:

Question 5 options:

	A fee applied to domestic purchase.
	A tax levied on goods entering a country.
	The British equivalent of net profit.
	A tax applied to good leaving a country by the country of origin.
	None of the above.

Question 6 (10 points)

Julie plans to include Saint Leo’s core values in his new social media platform. If he wants to appeal to students that believe strongly in our values what type of segmentation is he using?

Question 6 options:

Question 7 (10 points)

Research and experience shows that most supermarkets are able to draw customers from approximately a five mile radius; however, Trader’s Joe’s draws from a much larger area due to their image and special products. If Trader Joe’s uses this phenomenon in developing a persona for a group of customers, this would be an example of what type of segmentation?

Question 7 options:

Question 8 (10 points)

Identify the 7 P’s of marketing:

Question 8 options:

	c) Placement, promotion, place, price, people, packaging, and physical.
	Product, promotion, perception, price, people, process, and physical.
	d) Product, precision, place, price, people, process, and physical.
	Product, promotion, place, price, people, process, and physical.

Question 9 (10 points)

Which of these is NOT part of the SMART model

Question 10 (10 points)

Dave is developing a social media platform to help Saint Leo students plan events and track attendance. Part of his persona profile includes age, gender and class year. What part of segmentation best describes these factors?

Question 10 options:

	Achievable
	Relevant
	Specific
	Measurable
	Timed

	Social
	Demographic
	Ethical
	Cultural
	Psychographic

	Price
	Demographic
	Psychographic
	Geographic
	Branded

	Time
	Achievable
	Reliable
	Measurable
	Specific
	They all are.

	Developmental
	Quantified
	Psychographic
	Demographic
	Millennial