marketing module 10

Olivia owns a tea-house and imports her own tea blends to sell from her cafe.  Which of the following are marketing strategies should she employ? Check all 4 that are correct

 

 

Using the BCG Matrix, which type of markets do you want to protect and optimize?

 

Using the BCG Matrix, which type of markets do you want to minimize?

 

Using the BCG Matrix, which type of markets do you want a large share of?

 

Using the GE Model, which sector is considered a weak brand and a candidate for divestment?

Using the GE Model, which sector is considered a weak brand and a candidate for divestment?

 

Using the GE Model, which sector is the highly successful brand leaders?

 

Using the GE Model, which sector is a somewhat successful brand that should be held?

Which of the Porter Generic Strategies would you say IKEA employs?

 

Lady L Bakery lacks capital.  All startup funds will need to come from loans and investors. Which quadrant of the SWOT Analysis does this aspect belong under?

 

Lady L Baker has a pastry chef that graduated from the Culinary Institute of America. Which quadrant of the SWOT Analysis does this aspect belong under?

 

The town where Lady L Bakery is located within has seen an overall growth by 9% annually. Which quadrant of the SWOT Analysis does this aspect belong under?

 

The town where Lady L Bakery is located within has seen an overall growth by 9% annually. Which quadrant of the SWOT Analysis does this aspect belong under?

 

 

Lady L Bakery has not established itself  as a reputable cake provider within its operating areas.  Which quadrant of the SWOT Analysis does this aspect belong under?

Strength

Weakness

Opportunity

Threat

Bottom of Form

 

A new pie shop on the adjoining block to where Lady L Bakery is currently located just opened.  Which quadrant of the SWOT Analysis does this aspect belong under?

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