Marketing Module 9

What is the level of involvement for new dress shoes be to go with the new bridesmaid dress?

 

What is the level of involvement for snacks?

 

What is the level of involvement for a plane/airfare ticket be?

 

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Which would you trust the most to help you make your purchase of a new e-reader?

A highly positive online review for a particular e-reader

A co-worker tell you how cool her new e-reader is

A commercial boasts of the most up-to-date features

Your past experience with e-readers

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SUBMIT

 

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Which source that you would trust the least when looking to purchase a new e-reader?

A highly positive online review for a particular e-reader

A co-worker tell you how cool her new e-reader is

A commercial boasts of the most up-to-date features

Your past experience with e-readers

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Karen has some important research to do for her doctoral thesis.  So, for her research she orders a textbook online and pays extra for a delivery service that will get the book to her doorstep in under 24 hours.  The deliverer allows Karen to track her order online, so she can sign for the parcel when it arrives, which it does – in just 16 hours.  What expectation level do you think this service has satisfied?  What expectation level do you think this service has satisfied?

Low (Adequate)

Expected

Ideal

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Karen gets a message saying that her package has been delivered, yet she has not received the package. FedEx delivers the package the next day. What level of Satisfaction do you think she will have with the delivery service?

Adequate

Predicted

Ideal

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What does CRM stand for?

 

Johnson and Johnson gather together 3 groups of new moms to discuss a potential new fragrance bath line. Which type of data collection method are they using?

 

Skeeter Bass Boat sends out surveys to help determine which customers fresh water fish and which one’s salt water fish and where they are located at, to design a new sales promotion.

 

Select the appropriate Customer Satisfaction Survey Questions. Check all 3 that Apply

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