MARKETING PLAN: COMPANY ANALYSIS ASSIGNMENT INSTRUCTIONS

Marketing Plan: Company Analysis Assignment Instructions


Overview

 

You will consider a new product that does not exist and is not an iteration of an existing product. The product does not have to be practical (e.g., flying car) but should be of interest to specific target markets. Then, consider a company that might produce the product. Seek approval from your instructor about the company/product chosen before you begin work. Current edition of APA formatting is required.

 

Instructions

The following apply to all four marketing plan sections:

  1. Weekly and earlier text readings will have covered many of the topics in this section. Outside research is encouraged, referenced accordingly. Comprehensively discuss each topic in this section.
  2. Submit this first section of your Marketing Plan (MP) attached as a MS Word file. This section must address the following topics:

Marketing Plan: Company Analysis Assignment

1.0         Executive Summary

2.0         Company Description

3.0         Strategic Plan and Focus

3.1         Mission

3.2         Goals

3.3         Core Competency

3.4         Sustainable Competitive Advantage

 

It is suggested that you organize your Marketing Plan into the four (4) Sections from the beginning so as to follow the logical sequence. The four (4) Sections are shown below:

 

Marketing Plan Section Sequence

 

Section 1

Marketing Plan: Company Analysis Assignment

1.0         Executive Summary

2.0         Company Description

3.0         Strategic Plan and Focus

3.1                   Mission

3.2                   Goals

3.3         Core Competency

3.4         Sustainable Competitive Advantage

Section 2

Marketing Plan: Situation Analysis Assignment

4.1.         SWOT Analysis

4.2.         Industry Analysis

4.3.         Competitor Analysis

4.4.         Company Analysis

4.5.         Customer Analysis

Section 3

Marketing Plan: Marketing Strategies Assignment

5.1.         Marketing and Product Objectives

5.2.         Target Markets

5.3.         Points of Difference

5.4.         Positioning

Section 4

Marketing Plan: Final Plan Assignment

6.1.         Product Strategy

6.2.         Price Strategy

6.3.         Promotion Strategy

6.4.         Place (Distribution) Strategy

  1. 0       Financial Data and Projections

7.1.         Past Sales Revenues

7.2.         Five-Year Projections

References

Appendices

 

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

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