MARKETING PLAN: MARKETING STRATEGIES ASSIGNMENT INSTRUCTIONS

Marketing Plan: Marketing Strategies Assignment Instructions


Overview

You must comprehensively address each topic (for this section) and submit by the end of the assigned module: week. For this assignment, you will continue developing your marketing plan, focusing on the situational aspects of the plan. Current edition of APA formatting is required.

Instructions

The following apply to all four marketing plan sections:

  1. Weekly and earlier text readings will have covered many of the topics in this section. Outside research is encouraged, referenced accordingly. Comprehensively discuss each topic in this section.
  2. Submit this third section of your Marketing Plan (MP) attached as a MS Word file. This section must address the following topics:

Marketing Plan: Marketing Strategies Assignment

5.1.         Marketing and Product Objectives

5.2.         Target Markets

5.3.         Points of Difference

5.4.         Positioning

 

The four (4) sections of the marketing plan are shown below:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing Plan Sequence

 

Section 1

Marketing Plan: Company Analysis Assignment

1.0         Executive Summary

2.0         Company Description

3.0         Strategic Plan and Focus

3.1                   Mission

3.2                   Goals

3.3         Core Competency

3.4         Sustainable Competitive Advantage

Section 2

Marketing Plan: Situation Analysis Assignment

4.1.         SWOT Analysis

4.2.         Industry Analysis

4.3.         Competitor Analysis

4.4.         Company Analysis

4.5.         Customer Analysis

Section 3

Marketing Plan: Marketing Strategies Assignment

5.1.         Marketing and Product Objectives

5.2.         Target Markets

5.3.         Points of Difference

5.4.         Positioning

Section 4

Marketing Plan: Final Plan Assignment

6.1.         Product Strategy

6.2.         Price Strategy

6.3.         Promotion Strategy

6.4.         Place (Distribution) Strategy

  1. Financial Data and Projections

7.1.         Past Sales Revenues

7.2.         Five-Year Projections

References*

Appendices*

 

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

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