Carefully examine the attached Wiewiora, Murphy, Trigunarsyah, and Brown article to identify the critical concepts and principles of applied business research. After examining the article, address the following:

  • What is the business problem (context)?
  • What is the applied business research (that is, the research method and design)?
  • What is the rationale and value (worth) of examining the problem?
  • Why are these elements important in a study?

The discussion needs to have an introduction, answer to each of four questions and a conclusion.

500 words (not including the cover page and the references page)


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