Create a PowerPoint presentation with 3 slides to present a smoke test. Using the gunshot detector business from the “Business Model Canvas”. Identify the segment of your potential customers whom you think would be the early adopters. This needs to be a group of people to whom you can communicate your product or service offering through some form of direct contact. The group needs to be significant in numbers in that if they were to adopt your product or service there would be a validation of the offering that justifies further development. They are sophisticated users who understand what a minimum viable product is and can form part of your early customer product champions.
Smoke tests can vary tremendously. Some may be offered through social media where the measured result might be a “click here if you are interested.” It could be a guerilla marketing campaign passing out flyers to a specific group of people and asking them to go to a webpage or sign up for a trial.
Your test should reach a minimum of 100 people who reflect your target market. Your deliverable is an executive summary of the test, in the format of a PowerPoint presentation. Be sure to include the following points:
- Description of the problem you solve, including who is affected and to what degree. Consider the price customers will pay.