Quiz 1: Chapters 1–3
- Question 1
3 out of 3 points
| A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Saö Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. What types of information are combined in this example? | |||||||||
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- Question 2
3 out of 3 points
| Gender, age and income are all qualities of what segmentation base? | |||||||||
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- Question 3
3 out of 3 points
| An important element of an iterative segmentation is | |||||||||
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- Question 4
3 out of 3 points
| A popular tool for segmenting that uses psychographic data, and that is based on the belief that one’s attitudes and value system determine one’s orientation to certain products and/or brands is called | |||||||||
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- Question 5
3 out of 3 points
| Considering a continuum from mass marketing to one-to-one marketing, marketing segmentation is | |||||||||
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- Question 6
0 out of 3 points
| Joan, an MBA student learning marketing management, typically wants to see a framework that forms | |||||||||
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- Question 7
3 out of 3 points
| Abigail is the Chief Marketing Officer of ABC Company. What is her role after ABC’s recent coupon promotion? | |||||||||
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- Question 8
3 out of 3 points
| Which of the following is part of STP? | |||||||||
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- Question 9
3 out of 3 points
| The outcome orientation perspective of ethics is called | |||||||||
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- Question 10
3 out of 3 points
| What is today’s marketplace focused more on? | |||||||||
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- Question 11
2 out of 2 points
| In China, some luxury brands sell well just before Chinese New Year. | |||||||||
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- Question 12
2 out of 2 points
| A customer loyalty program for high-involvement products would take the form of | |||||||||
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- Question 13
2 out of 2 points
| Sensory and perceptual impressions can become | |||||||||
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- Question 14
2 out of 2 points
| When do consumers want to learn more about a product? | |||||||||
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- Question 15
2 out of 2 points
| What type of music should be played in a retail store to encourage consumers to spend more? | |||||||||
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- Question 16
2 out of 2 points
| Marketers use subliminal advertising all the time because they know it works very well. | |||||||||
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- Question 17
2 out of 2 points
| Colors do not have any cultural meaning. | |||||||||
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- Question 18
2 out of 2 points
| Beliefs about Mercedes might include that they’re fast, they’re nice to look at, and they’re expensive. | |||||||||
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- Question 19
2 out of 2 points
| The jingle “Two all-beef patties…” is an example of the use of operant conditioning. | |||||||||
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- Question 20
2 out of 2 points
| What are a mix of beliefs and importance weights? | |||||||||
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