Quiz 2 MKT100

  • Question 1

3 out of 3 points

If demand bounces around when prices change, it is
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  • Question 2

3 out of 3 points

Which of the following formulas defines profit?
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  • Question 3

3 out of 3 points

The idea that price is actually negotiated between the buyer and seller refers to which of the following terms?
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  • Question 4

3 out of 3 points

What mistake can companies make when they define their core business?
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  • Question 5

0 out of 3 points

Marketer 1 is marketing soft pretzels. Marketer 2 is marketing for a local amusement park. Why might their strategies differ?
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  • Question 6

3 out of 3 points

The definition of a company’s core business is similar to
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  • Question 7

3 out of 3 points

Company ABC is about to launch a fuller product line in an effort to satisfy more customer segments in the market. Given these activities, Company ABC’s current product(s) is most likely in which stage of the product life cycle?
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  • Question 8

3 out of 3 points

The most stunning demographic trend in America and Western Europe is that the population is becoming
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  • Question 9

3 out of 3 points

What term refers to the group of people who are the most risk averse, skeptical of new products, and stereotypically lower in income?
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  • Question 10

3 out of 3 points

In order to best value a brand, how should it be measured?
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  • Question 11

3 out of 3 points

A connection of nodes that deal with brand name, attributes, and abstract benefits is considered a(n)
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  • Question 12

3 out of 3 points

Mac user groups are an example of
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  • Question 13

3 out of 3 points

Most co-branding examples lean more toward being
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  • Question 14

3 out of 3 points

To write a positioning statement, you should answer all of the following questions EXCEPT:
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  • Question 15

3 out of 3 points

Marketers and senior managers like to see graphical depictions of where their brands and their competitors’ brands are in their customers’ minds. What are these called?
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  • Question 16

3 out of 3 points

Which of the following is one of three basic corporate strategies for creating value and achieving market stature?
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  • Question 17

3 out of 3 points

Which of the following is NOT true based on this perceptual map?
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  • Question 18

3 out of 3 points

Who is the target segment for the Alphatronics positioning statement: “We at Alphatronics are the gym for the serious body builder.”
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  • Question 19

3 out of 3 points

If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should
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  • Question 20

3 out of 3 points

Potential strategic fit is a function of
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  • Question 21

3 out of 3 points

The market for video games looks great, but your company only knows how to make thumb drives. This scenario is associated with which quadrant in a SWOT analysis?
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  • Question 22

3 out of 3 points

Strengths are
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  • Question 23

3 out of 3 points

Which of the following is NOT one of the biggest B2C catalogers?
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  • Question 24

3 out of 3 points

BizCo is a B2B firm specializing in selling highly complex computer networking systems and software that allow clients to work more efficiently. Mark is the VP of Sales at BizCo and is concerned about some of the complaints he’s received from customers and prospective customers. Which of the following is one of the complaints Mark is MOST likely to hear?
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  • Question 25

3 out of 3 points

When a retailer is planning for its sales force, it starts with the question, “How many salespeople should we have?” What is the next question it should ask?
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